Is your business blogging?

We are living in a digital age. Anything analogue is left out of the dialogue. And, my good friend, dialogue is what drives every business. If people are not talking about your business:

    1. 1. You lose out on free marketing
    1. 2. People can’t trust your brand
    1. 3. Your product is ignored

What does all this have to do with blogging? Everything.

A well-maintained blog solves all the above problems and more. Let me elaborate. Here are 10 reasons your business needs a blog (no matter the industry).

1. A great way to market your business

With the advent of the smartphone, traditional advertising is fast becoming redundant. This is because information about everything is right at our fingertips, thanks to Google.

The infographic below shows the increase in internet usage globally.

This is where blogging becomes a powerful marketing tool. A well written, SEO optimised and maintained blog will put you on Google’s front page. Simply put, a blog has the power to put your business in front of 3773 billion people.

2. Builds authority and influence

One ingredient that drives sales more than others is trust. People buy products they trust and trust is a by product of authority. That is what a blog does for a brand; it builds authority.

A brand that has authority is an influential brand. If you do a search for any online marketing tactic/tip in Google, you’re most likely to see a Hubspot article as one of the top results. Forbes

Now that’s authority! Through their strategic blogging, Hubspot has become a powerhouse in digital marketing. If your business blog provides people with much-needed information or resources, you easily become an authority in your niche. With authority comes the power to influence people’s buying decisions.

3. Key ingredient to branding

Modern consumers have indicated that they look at companies in a negative light if they cannot find them online. Chrysalis Communications

A brand is a business’ identity. Contrary to popular belief, this identity is not established by fancy packaging and logos alone. To establish your brand, you need to be ubiquitous. Everywhere people turn, they must see you.

This is one of Coca Cola’s strengths. They have a presence everywhere. Need I say more about their brand power? You may not be physically present everywhere but make an effort to be found where it matters; in cyberspace.

Read the full article here.

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