And so are the things that attract their attention.
For marketers, these changing trends are cause for concern as marketing is all about drawing people’s attention.
One trend that is not receiving as much attention in the marketing world as it should and yet is packing a punch is emoji marketing.
No, I don’t mean marketing the emojis themselves but rather using emojis in your marketing strategy.
Let me show you why.
Emoji History – Re-Birth of an Ancient Language?
Although emoji are trending now, they can actually trace their roots to the very beginning of time.
Think hieroglyphics and cave paintings.
After all emoji, like their ancient predecessors, are simply pictographs – a way of conveying a message clearly, effectively, and easily.
But the emoji as we know it started its journey in 1881 when a satirical magazine called Puck published four symbols to portray joy, melancholy, indifference, and astonishment.
Although emoji and emoticons (emotion icons) are completely different, the concept of emoticons spurred the evolution of simple symbols into more graphic and detailed pictures that “say” more than symbols can.
That evolution was fully realized in Japan by Shigetaka Kurita in 1999 when working on an internet-based mobile phone platform for a Japanese mobile provider called NTT DoCoMo.
The concept quickly caught on in Japan, but it took another ten years for it to catch on in the Western world.
And no, the word emoji is not derived from the word emoticon. It is derived from 2 Japanese words with the “e” meaning “picture” and “moji” meaning “character.”
But why do these simple graphics have such power over us?
The Power of Emoji
I’m sure you’ve heard of the saying, “A picture is worth a thousand words.”
Well, that’s exactly the reason behind the creation of the first emoji. They were created to allow users to convey as much information as possible on the then much-limited monochrome screens on the phones of the day.
So why are emoji powerful?
1. Elicit the Same Emotions as a Friend
Research has found that pictures elicit stronger emotional responses as compared to plain text.
Used correctly, emojis make you seem like an old friend. They gain you a quick doorway into the hearts of readers and prospects.
This gives content writers and copywriters a new weapon they can use to elicit the desired response from their prospects.
If there is a part of your prospects life marketers need to reach it is their emotions, not their pockets. Being able to close a sale is not good sales. Establishing an emotional connection is.
The reason is simple – an emotionally attached customer translates into recurring sales.
As a marketer, if you don’t want to seem too “salesy,” employ the power of emoticons in your emails, web copy, and all the other media you use.
2. Hip, Trendy, and Easy
When it comes to marketing and sales, one of the biggest waves every marketer must surf is the trend wave.
And emoji are trending now and definitely into the future.
In fact, linguists predict that emoji just might be the language of the future.
This is an excerpt of an article I published on Business 2 Community