Nothing has transformed the way modern communication is done as much as email.
Why is email marketing so powerful, despite the presence of other mega social media platforms?
Let’s find out.
The Power of Email Marketing
Email is still king of all marketing tools despite all other marketing channels trying to claim otherwise. But what exactly does email have that other marketing channels don’t have?
Following are the advantages of Email
Easy to Set Up and Run
Perhaps one of the biggest advantages of email marketing is the way it is so easy to set up and run. In fact, with email automation, you can run your campaigns on autopilot, freeing you to do other important things.
Of all the other marketing platforms available, email marketing has one of the highest ROIs – $40.00 for every $1.00 you spend. The reason for this is simple – your list is already warm and engaged. This is targeted marketing at its best.
Don’t get me wrong, there are people who make millions using social media marketing. Take Sam Ovens,
But despite success stories like this, email still remains the best platform to build your business on.
If you are looking for a secure marketing strategy and platform, email is it.
Unlike websites and social media platforms email is the only marketing platform that is truly yours. You own the list.
Social media platforms on the other hand are someone else’s property. You have no control.
I love a statement Anne Handley made at Inbound18
Email is the only platform still controlled by humans and not algorithms.
Email marketing is one of, if not the only, marketing platform that gives you the ability to relate to your prospects on a more personal level.
From addressing them by their name to emails tailored specifically for them, it gives you access to your prospects space their friends only have.
So how do you make sure your email marketing produces the results you are after?
You have to tackle the 2 barriers that every email you send has to break through – open rates and click-through rates.
Three Simple Ways to Increase Email Open Rates
There are 124.5 billion business emails sent, wait for it, every day. That is 16 business emails per person per day or 6000 emails a year. And that number is projected to more than double in 2019, reaching 2.9 billion.
No matter how much you love receiving emails that is email overload.
The result is that a lot of emails go unopened.
In fact, according to Constant Contact, only 18.16 percent of those emails are opened.
That means 22.6 billion emails go unopened every year. And that is why you need to ensure that your emails don’t suffer that same fate.
So how do you increase the chances of your emails being opened?
1. Master the Subject Line
The subject line is the first thing your recipients see.
It’s a brief window that will either lead the recipient to open your email or…trash it.
According to research, 47% of email recipients open emails based solely on the subject line. And frighteningly, 69% report an email as spam because of the subject line (a poorly crafted one that is).
In order to create an email subject line, you have to make it short, sweet, and strongly moving.
- Short- This is because most people open their mail from their mobile devices. This means you need to use no more than 10 words in your subject line.
- Sweet- People are selfish by nature. The first question that crosses their mind when they receive an email is, “what’s in it for me?” Make sure your subject line highlights exactly what’s in it for them.
- Strongly Moving- In the limited number of words you have, use persuasive language to get your recipient to open the email.
Take a look at the screenshot below of an email from superstar marketing copywriter , Jacob McMillen.
It’s a classic example.
It’s short, it’s sweet (who wouldn’t want $500.00 off anything?), and it’s strongly moving (everyone wants to achieve their goals faster).
One other tip to make your subject line attractive is to use emoji for more visual appeal.
But the subject line is just part of the battle to get your emails opened.
2. Nail the Pre-Header Text
If the subject line is the bait that gets prospects to give your email a second thought, the pre-header text is the hook that draws them in.
This is an excerpt from a post published on Ranking by SEO. Here’s the full article.