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Email Marketing 101: Supercharging Your Email Marketing Campaigns

Email Marketing 101: Supercharging Your Email Marketing Campaigns

by Kato | Feb 4, 2019 | Digital Marketing

Nothing has transformed the way modern communication is done as much as email. This revolutionary step into the future can actually be deemed as the first ever social media platform. But email is not just a simple communication platform. It is the best marketing tool...
6 Digital Marketing Trends That Are Guaranteed To Boost Your Sales In 2018

6 Digital Marketing Trends That Are Guaranteed To Boost Your Sales In 2018

by Kato | Mar 19, 2018 | Business, Digital Marketing, E-commerce, Marketing

The world of marketing, especially digital marketing, is always evolving. The duty of the successful marketer is to stay abreast, if not ahead, of the curve.   Those who fall behind lose out on the sales and the money.   As we head into the second quarter of 2018,...
How To Increase Customer Retention And Bag More Sales

How To Increase Customer Retention And Bag More Sales

by Kato | Dec 13, 2017 | Business, Digital Marketing, E-commerce, Marketing

News flash! A sale is not the back door of the sales cycle. It’s the door to another sales cycle. Whether it’s an up-sale, cross-sale or down-sale. Every sale should lead the customer into another sales funnel, or at least an “incubator” as they wait for your next...
7 Strategies To Improve Your Cart Abandonment Rates

7 Strategies To Improve Your Cart Abandonment Rates

by Kato | Dec 6, 2017 | Business, Digital Marketing, E-commerce, Marketing

Cart abandonment! It’s every e-commerce store’s nightmare. Unfortunately, hellish as it seems, it’s also unavoidable. In fact, it’s a part of the sales cycle. A big part too as research has shown that on average, 68% of filled carts are abandoned at check out. This...
How To Target, Engage And Monetize Gen Z

How To Target, Engage And Monetize Gen Z

by Kato | Dec 5, 2017 | Business, Digital Marketing, Marketing

No generation has been the center stage of world economies as the millennials have. The most studied, most economically empowered and the most technologically advanced generation, they deserve to be called the super generation. While businesses are still struggling to...

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