by Kato | Mar 19, 2018 | Business, Digital Marketing, E-commerce, Marketing
The world of marketing, especially digital marketing, is always evolving. The duty of the successful marketer is to stay abreast, if not ahead, of the curve. Those who fall behind lose out on the sales and the money. As we head into the second quarter of 2018,...
by Kato | Dec 13, 2017 | Business, Digital Marketing, E-commerce, Marketing
News flash! A sale is not the back door of the sales cycle. It’s the door to another sales cycle. Whether it’s an up-sale, cross-sale or down-sale. Every sale should lead the customer into another sales funnel, or at least an “incubator” as they wait for your next...
by Kato | Dec 6, 2017 | Business, Digital Marketing, E-commerce, Marketing
Cart abandonment! It’s every e-commerce store’s nightmare. Unfortunately, hellish as it seems, it’s also unavoidable. In fact, it’s a part of the sales cycle. A big part too as research has shown that on average, 68% of filled carts are abandoned at check out. This...
by Kato | Dec 5, 2017 | Business, Digital Marketing, Marketing
No generation has been the center stage of world economies as the millennials have. The most studied, most economically empowered and the most technologically advanced generation, they deserve to be called the super generation. While businesses are still struggling to...
